Pantone Names Greenery as Color of the Year 2017

Green: it’s the color of nature, growth, freshness, harmony, and fertility. As the most common color in the world and the second most favorite color only to blue, green is representative of everything from restoration to revival and renewal, symbolic of new beginnings. So what better time for Pantone to announce its pick of Greenery for its Color of the Year 2017.

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Pantone’s Color of the Year is “a symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.” Since 2000, Pantone’s color forecasters have been selecting the institute’s appointed shade annually, combing through trends in fashion, technology, social media, and consumer products for the colors that best align with society’s current mood. As Pressman puts it, “We capture a snapshot of what’s being expressed through color.”

2017’s color was chosen largely for its association with “rebirth and regeneration,” explains Laurie Pressman, vice president with Pantone Color Institute, adding “that the hue is symbolic of ‘where we are in our lives and what we desire.'”

Described as a “trans-seasonal” shade, Greenery promises plenty of versatility with 2017 wedding design. This vibrant, lively color pairs well with other bright hues, neutrals, pastels, deeper shades, and even metallics. When it comes to wedding flowers, brides have it made with incorporating Greenery, as Pantone encourages it to be used in touches like flourishing foliage and vibrant blossoms to create a lush, outdoorsy feel blooming with natural beauty.